2026 Cycle

Four billion dollars in new taxes: a six cent gas hike, doubled registration fees, doubled transit payroll tax. Against it stood a citizen movement with a $100,000 budget. On paper, the fight was over before it began. Then Oregon's Measure 120 went down 83 to 17. Here is how a campaign that should have lost by every measure of money won by sixty-six points, and what it proves about strategy over spending.